Fragrances

Golden-hour view of rolling Virginia countryside with tall grasses, trees, and farmland.

_{Limited-Edition}

Fox Hunt

Virginia 1768. A young George Washington rides roughshod through overgrown cedar brake and tangled wood. Crisp air is filled with the scent of early-autumn dry grass, oiled English leather, musk; the sound of baying hounds and pounding hooves. Be ever in pursuit.

SHOP FOX HUNT

_{PRIMARY NOTES
Dry Grass
Galbanum
Cedarwood
Musk
English Leather}

_{FRAGRANCE FAMILY
Dry Woods
Green
Aromatic}

_{FRAGRANCE TYPE
Crisp and Clean}

Golf ball resting on green grass with a blurred golf course in the background.

_{Limited-Edition}

Short Game

Anyone can crush balls off the tee, but true players finish when they’re close to the hole. Fresh cut perennial ryegrass and a tap of citrus up front with a sweet, sweet suede and leather dry down. Fresh, bright, and confident. Inspired by classic green colognes without approaching it-smells-like-your-grandpa territory.

SHOP SHORT GAME

_{PRIMARY NOTES
Freshly Cut Grass
Ozone
Citrus
Suede
Leather}

_{FRAGRANCE FAMILY
Green}

_{FRAGRANCE TYPE
Fresh and Bright}

Black-and-white close-up of a dark ocean wave under ominous storm clouds, capturing the motion and texture of the turbulent water.

_Cologne-Only

Black Sails

Romanticized maritime treachery off the Carolina coast. Briny seaweed, ocean air, and ambergris. A new prize on the horizon. Bourbon, Bergamot, and gun powder. Not for the squeamish.

SHOP BLACK SAILS

_{PRIMARY NOTES
Ambergris
Bourbon
Citrus
Ocean Air}

_{FRAGRANCE FAMILY
Animalic
Spicy
Fresh}

_{FRAGRANCE TYPE
Nautical}

Soft golden light and swirling smoke patterns in a warm, hazy atmosphere, evoking a moody, vintage tone.

_Cologne-Only

Four Vices

Somewhere between Saturday night and Sunday morning coming down. Herbal hops and earthy hashish mixed with resinous tobacco, coffee, and agarwood. Something about moderation, yada yada yada.

SHOP FOUR VICES

_{PRIMARY NOTES
Hops
Hashish
Tobacco
Coffee
Agarwood}

_{FRAGRANCE FAMILY
Herbal
Green
Resinous}

_{FRAGRANCE TYPE
Warm
Earthy}

Puddle of water reflecting orange and blue neon lights, creating rippling concentric circles. Dark pavement with textured wet surfaces catching vibrant colors in a night scene.

_Cologne-Only

Ghost Tracer

2225 AD. Fallen rain on concrete, overgrown moss, and fungus. Broken vacuum tubes and ozone. Neon signs flicker and buzz. A trace of the ghost in the machine. A hint of hope shining through.

SHOP GHOST TRACER

_{PRIMARY NOTES
Fallen Rain
Freesia
Cyclamen
Dark Sandalwood}

_{FRAGRANCE FAMILY
Earthy
Green
Futuristic}

_{FRAGRANCE TYPE
Light
Clean}

A winding desert highway curves through vibrant red and yellow sandstone formations, with rugged mesas rising in the background under a cloudy blue sky.

_Cologne-Only

Desert Road

The road winds like a black ribbon through the Chihuahuan Desert. Heat mirages look like water on the distant blacktop. The engine hum drowns out the rest of the world, and the air smells like motor oil, a worn leather seat, creosote, and a hint of last night.

SHOP DESERT ROAD

_{PRIMARY NOTES
Petrol
Leather
Desert Shrubs
Baked Earth
Cactus Blossoms}

_{FRAGRANCE FAMILY
Green
Resinous
Leathery}

_{FRAGRANCE TYPE
Dusty
Light}

A misty winter forest with evergreen trees covered in frost, fading into the foggy background.

_{New Mainstay Fragrance}

Norse Winter

Norse Winter smells like December in Scandinavia — ancient evergreen forests and sacred resins burning in snow-covered wooden halls. Fear not the long, dark winter. Stay warm and celebrate life.

SHOP NORSE WINTER PRODUCTS

_{PRIMARY NOTES
Fir Balsam
Frankincense
Bergamot}

_{FRAGRANCE FAMILY
Woody Chypre}

_{FRAGRANCE TYPE
Warm
Resinous}

Glass of whiskey with ice on a wooden table, accompanied by a smoking cigar in an ashtray. A wooden box sits in the background, a leather wallet lies in the foreground.

Bold Fortune

Your retired pearl snap western shirt wearing Grandpa cleaning his .357 service weapon with Hoppes 9 and a cigar burning in the ashtray.

SHOP BOLD FORTUNE PRODUCTS

_{PRIMARY NOTES
Leather
Whiskey
Saffron
Oud
Tobacco}

_{FRAGRANCE FAMILY
Woody
Amber
Resinous}

_{FRAGRANCE TYPE
Warm
Complex}

An arrangement of items on a wooden table in moody lighting: a crystal decanter on a metal tray, a glass of whiskey with ice, and a pocket watch.

Old Money

After dinner drinks with George Washington Vanderbilt II in the parlor of the Biltmore Estate. Smells like Gilded Age hardwood, peppery curtains, bright citrus, and opportunity.

SHOP OLD MONEY PRODUCTS

_{PRIMARY NOTES
Oak
Amber
Leather
Lime
Ylang Ylang}

_{FRAGRANCE FAMILY
Woody
Floral
Citrus}

_{FRAGRANCE TYPE
Rich
Complex}

Dense evergreen forest with deep green pine or spruce trees. The coniferous trees create a thick canopy against a dark background, showcasing the vibrant emerald tones of the needles.

Tree Ranger

Tree Ranger Beard Oil smells like you just hiked through a Pacific Northwest Forest — refreshing eucalyptus, fresh pine, and sweet, sweet cedarwood.

SHOP TREE RANGER PRODUCTS

_{PRIMARY NOTES
Eucalyptus
Pine
Cedarwood}

_{FRAGRANCE FAMILY
Herbal
Woody}

_{FRAGRANCE TYPE
Light
Fresh}

Golden brass incense burner with wisps of white and blue smoke rising against a black background. The ornamental vessel sits on a light beige surface, casting a soft shadow.

Temple Smoke

A dark sacrificial chamber. A golden effigy rests on an intricately carved pedestal. You grab it. Everything shakes. A giant stone ball comes rolling down. You run through clouds of burning oud, frankincense, and myrrh.

SHOP TEMPLE SMOKE PRODUCTS

_{PRIMARY NOTES
Palo Santo
Vanilla
Frankincense
Patchouli}

_{FRAGRANCE FAMILY
Resinous
Earthy}

_{FRAGRANCE TYPE
Sweet
Smoky}

Still Curious?

Check out the entire fragrance line up.

Find My Fragrance

Bold Fortune Beard Oil & Cologne Bundle

Product Price

Bold Fortune Beard Oil (Size)

Description